135 aesthetics.
Drop one in. Ship.

Crisp SaaS (Linear)

~4Ksaas

Looks Expensive (Ramp)

~4Kfintech

Geometric Devtools (Vercel)

~4Kai

Looks Smart, Isn't (NYT)

~4Keditorial

Apothecary Quiet (Aesop)

~4Kluxury

Pink Cult (Glossier)

~4Kecommerce

Boutique Hospitality (Ace Hotel)

~4Khospitality

Pastel Pop (Recess)

~4Kfood

Onchain Modern (Phantom)

~4Kcrypto

Indie Feed (Bandcamp)

~4Kgaming

Calm Pastel (Headspace)

~4Khealth

Async Academy (Reforge)

~4Keducation

Quiet Portfolio (Rauno Freiberg)

~4Kpersonal

Studio Serif (Pentagram)

~4Kagency

Quiet Brutalist (Are.na)

~4Kexperimental

Warm Productivity (Notion)

~4Ksaas

Colourblock SaaS (Attio)

~4Ksaas

Rounded SaaS (Campsite)

~4Ksaas

Velocity SaaS (Superhuman)

~4Ksaas

Bright SaaS (Figma)

~4Ksaas

Paper SaaS (37signals)

~4Ksaas

Mono SaaS (Height)

~4Ksaas

Browser SaaS (Arc)

~4Ksaas

Dark Fintech (Mercury)

~4Kfintech

Neon Fintech (Wise)

~4Kfintech

Infrastructure Fintech (Stripe Docs)

~4Kfintech

Consumer Fintech (Robinhood)

~4Kfintech

Coral Fintech (Monzo)

~4Kfintech

Developer Fintech (Stripe)

~4Kfintech

Corporate Fintech (Brex)

~4Kfintech

BNPL Fintech (Klarna)

~4Kfintech

Brutalist Devtools (Fly.io)

~4Kai

Green Devtools (Supabase)

~4Kai

Purple Devtools (Railway)

~4Kai

CDN Devtools (Cloudflare)

~4Kai

Terminal Devtools (Warp)

~4Kai

Database Devtools (PlanetScale)

~4Kai

Clean Devtools (Render)

~4Kai

Serverless Devtools (Modal)

~4Kai

Newsletter Essay (Substack)

~4Keditorial

Hot Magazine (The Verge)

~4Keditorial

Quiet Essay (The Creative Independent)

~4Keditorial

Audio Editorial (99% Invisible)

~4Keditorial

Literary Journal (n+1)

~4Keditorial

Music Magazine (Pitchfork)

~4Keditorial

Longform Essay (Aeon)

~4Keditorial

Mainstream Magazine (The Atlantic)

~4Keditorial

Dark Monogram (Hermès)

~4Kluxury

Sunwashed Luxury (Jacquemus)

~4Kluxury

Quiet Italian (Bottega Veneta)

~4Kluxury

Heritage Watch (Patek Philippe)

~4Kluxury

Quiet Cashmere (Theory)

~4Kluxury

Minimalist (The Row)

~4Kluxury

Sport Watch (Hublot)

~4Kluxury

Rock Luxury (Saint Laurent)

~4Kluxury

Sport Mono (Gymshark)

~4Kecommerce

Earthy DTC (Allbirds)

~4Kecommerce

Running Heritage (Tracksmith)

~4Kecommerce

Wellness Ecom (Goop)

~4Kecommerce

Men's Grooming (Harry's)

~4Kecommerce

Eyewear Ecom (Warby Parker)

~4Kecommerce

Athletic Mainstream (Nike)

~4Kecommerce

Womenswear DTC (Aritzia)

~4Kecommerce

Cream Hospitality (Aman)

~4Khospitality

Club Hospitality (Soho House)

~4Khospitality

Japanese Hospitality (Hoshino)

~4Khospitality

Loud Hospitality (Standard)

~4Khospitality

Mountain Resort (Six Senses)

~4Khospitality

Urban Hotel (Rosewood)

~4Khospitality

Mainstream Stay (Airbnb)

~4Khospitality

Rail Luxury (Belmond)

~4Khospitality

Heavy F&B (Death Wish)

~4Kfood

Natural F&B (Oatly)

~4Kfood

Nostalgic F&B (Olipop)

~4Kfood

Clean F&B (Athletic Brewing)

~4Kfood

Cereal Pop (Magic Spoon)

~4Kfood

Fast Casual (Sweetgreen)

~4Kfood

Lifestyle F&B (Chamberlain Coffee)

~4Kfood

Functional F&B (Huel)

~4Kfood

Candy Web3 (Rainbow)

~4Kcrypto

Industrial Web3 (Uniswap)

~4Kcrypto

Cobalt Web3 (Base)

~4Kcrypto

Foundational Web3 (Ethereum)

~4Kcrypto

Red Stone Web3 (Optimism)

~4Kcrypto

Writing Web3 (Mirror)

~4Kcrypto

Social Web3 (Lens)

~4Kcrypto

Corporate Web3 (Coinbase)

~4Kcrypto

Retro Gaming (itch.io)

~4Kgaming

Cinematic Media (Criterion)

~4Kgaming

Arthouse Streaming (MUBI)

~4Kgaming

Console Toy (Nintendo)

~4Kgaming

Streaming Pop (Spotify)

~4Kgaming

Social Film (Letterboxd)

~4Kgaming

Streamer Pop (Twitch)

~4Kgaming

Game Store (Epic Games)

~4Kgaming

Clinical Wellness (Oura)

~4Khealth

Bold Wellness (Peloton)

~4Khealth

Night Wellness (Waking Up)

~4Khealth

Data Wellness (WHOOP)

~4Khealth

Athletic Wellness (Strava)

~4Khealth

Telehealth Wellness (Hims)

~4Khealth

Sleep Tech (Eight Sleep)

~4Khealth

Telehealth Dark (Ro)

~4Khealth

Playful Edu (Duolingo)

~4Keducation

Clinical Edu (Coursera)

~4Keducation

Mathematical Edu (Brilliant)

~4Keducation

Cinematic Edu (MasterClass)

~4Keducation

Nonprofit Edu (Khan Academy)

~4Keducation

Coding Edu (Scrimba)

~4Keducation

Cohort Clean (Maven)

~4Keducation

Coding Paper (freeCodeCamp)

~4Keducation

Terminal Portfolio (Brittany Chiang)

~4Kpersonal

Grid Portfolio (Paco)

~4Kpersonal

Artist Portfolio (Elliot Jay Stocks)

~4Kpersonal

Writer Portfolio (Paul Stamatiou)

~4Kpersonal

Experimental Portfolio (Mike Mai)

~4Kpersonal

Educator Portfolio (Andy Bell)

~4Kpersonal

Engineer Portfolio (Josh Comeau)

~4Kpersonal

Warm Portfolio (Ahmad Awais)

~4Kpersonal

Colour Experiment (In-House)

~4Kagency

Mexican Design (Anagrama)

~4Kagency

Interactive Agency (Instrument)

~4Kagency

Editorial Agency (2x4)

~4Kagency

NYC Agency (Work & Co)

~4Kagency

Warm Design (Mucca)

~4Kagency

Brand Agency (COLLINS)

~4Kagency

London Studio (Koto)

~4Kagency

Fashion Brutalist (Balenciaga)

~4Kexperimental

Typographic Brutalist (Practical Typography)

~4Kexperimental

Streetwear Brutalist (Off-White)

~4Kexperimental

Industrial Brutalist (Manufactum)

~4Kexperimental

Archive Brutalist (Internet Archive)

~4Kexperimental

Designer Brutalist (Paul Rand)

~4Kexperimental

Architecture Brutalist (Dezeen)

~4Kexperimental

Industrial Design (Bouroullec)

~4Kexperimental